Paris Miki :: Business Marketing

Capitalization5.91075 yen (as of March 2001)Sales79.36 million yen (term ended March 2001)Employees4,639 (as of March 2001)Outline of OperationsA specialized eyewear chain handling mainly glasses and related products. Outlets in Japan and overseas include suburban retailers, tenant shops, and built-in shops.Strengthstechnologically advanced1 in Japan and 3 globally extremely well known in Japan for its all retails that pursue of idiosyncratic customer satisfaction and needs, from beginning to endWeb-mimir service that allows customers to seek appear their ideal eyewear via the Internet, and then actually try the glasses on at the nearest shopIndustry leader in innovationWeaknesses sustainment issues for their eyewear systemTurnover as a result of technologyCustomization takes yearnerOpportunitiesExpand to the US and elsewhereInternet customers globallyIncreasing aged(a) population in JapanThe increase in computer/ exposure usage leading to bad visionThreatsLasik surgeryHigher pri ced eyewear ornamentalist eyewear not available through themCompetitorsParis Miki sells to everyone that can access the meshing or go into a store. Paris Miki places great emphasis on the concept of brick & click. Brick refers to real outlets, while click refers to a computer pinch that is, Internet operations. The emphasis is on how to establish a link amongst real shops and e-commerce---in other words, between the real world and the network world. In the not-too-distant future, we may very well see the day when customers can dupe exactly the same services at Internet shops as they do at actual retail outlets.The degree of rivalry can be seen through their suppliers. Paris Miki developed its own in-house applications, while NIC and the NEC group was responsible for the development and modification of driver modules for the various peripheral devices, frankincense completing the construction of a Linux system with connections to widely varied peripherals. These suppliers could be lured away to competitors if the price is right. This can create problems with buyers as well due(p) to the fact that it could take longer to receive your glasses due to the customization in their lenses. New entrants into the internet sales force are continually shoot up because of the allure of not having to have the overhead of a storefront. This could procession the competition that could possibly do things cheaper and more efficiently.