Digi Situational Analysis

Situational Analysis party Profile Analysis DIGI is the first tele dialogue to operate and launch a full digital cellular network in Malaysia on 24 May 1995. Besides, DIGI were alike become the first to offer GPRS (2. 5G) and later shore (2. 75G) in 14 May 2004 in Malaysia. DIGI is a smooth communication processs provider in Malaysia. DIGI has provided service to individuals, businesses and other operators which owned subsidiary, DIGI telecom SDN BHD. There atomic number 18 two packages option offers by DIGI to mobile subscribers is prepay plan and prepay voice plan.DIGI has provided variety mobile communication service including SMS, mobile broadband and international roaming and calling and WAP service. According to DIGI the first take up of 2012 of Non-Audited financial statement, their total net operating tax revenues increase from RM 1,443,428 thousands to RM 1,575,055 thousands, which increases with 9. 12%. DIGI has close to RM 4. 9 billion with a subscriber base 0 f 7. 7 meg. Since socio-economic class 2005, DIGI has returned in excess of RM6. 8 billion in cash to their intact shareholder, it shows a result that DIGI has a strong capital discipline.Moreover, class 2007, DIGI continues arrange well which they improve on their commercial focus and it results their annual revenue growth in excess of 5% between year 2007 and 2010. harvest Analysis DIGI is simple to pronounce and spell, which it makes people easy to recall. DIGI has distinguishes itself from the mobile services industry by its distinctive gull name. DIGI are using yellow, exsanguine and black color to packaging its own product. The combination of this color cigaret connect or develop target audience of the generation who are vibrant, fresh and ambitious.DIGI is a Telecommunication company, so it has provided different type of mobile and internet services. All these services are including SMS, data plans, prepaid and postpaid voice plans, international roaming and calling and WAP services. For their prepaid voice plan, DIGI latest prepaid voice plan is called DIGI Easy Prepaid. This package is very effective today, this is because it sack up enable DIGI user to enjoy 24 hour melt calls, SMS and bighearted log into Facebook (zero Facebook). DIGI user stern act with their 3 DIGI Buddyz by unload calling or free SMS in 24 hour. There are 80% of mobile subscribers in Malaysia are prepaid users, so DIGI s leading this prepaid market by enhance the value in this segment by increase customer needs and richer mobile features that can made DIGI users can truly appreciate. Besides, DIGI also reward their prepaid user by 10 free SMS when customer reloads as little as RM10. Besides, DIGI also provide postpaid plan to DIGI customers. The package that offers by DIGI is DIGI happy Plan. This package enable customer to enjoy the unlimited internet regain services. By the same token, DIGI also offers the Iphone, Samsung and tablet plan to their customers. No w, DIGI has also offers free Nano sim card to the new DIGI users.Moreover, DIGI also launch their Turbo 3G service on year 2009. The DIGI Turbo 3G is located at most urban and populated area in Malaysia. This 3G service is available for prepaid and postpaid voice plan and also for the broadband. IMC Objective Strengthen Image The objective of DIGI is to develop and strengthen the images of their deformity towards the youth and business markets. There is fierce competition on the telecommunication market nowadays. With strong images the company is able to have strong consciousness in the mind of consumers and can distinguish themselves over competitors.Higher recognition of the brand through good images could provide loyalty of customers toward the DIGI. For the year 2011, DIGI has invest RM9 million to create their brand advertising campaign and positioning DIGI is an contemporary, innovative, lifestyle centrical and quality services that would satisfy their customers needs. DIGI is tending to offers the go bad quality of product and services to increase the customers mobility. Through the advertising, DIGI evolves with time to interact with customers and it show DIGI is understand the lifestyle need of DIGI customer. Increase SalesThere are another(prenominal) important objective for DIGI to achieve is the sales and revenues. This is because only revenue or profit allows a company to operate its business well. To achieve this goal, DIGI is preclude improving their reporting network and quality services. Besides, DIGI also develop a customer service which with quality and efficient. DIGI product and services is user social and it is highly personalized. Through the advertising, DIGI is telling the customer they are improving their coverage and services, it will build trust and confident of customer toward DIGI. So, it will encourage DIGI to increase sales and revenue.