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Monday, March 18, 2019

managerial accounting Essay -- essays research papers

Austin Watches is a start-up watch producer and distribution company. Its strategy is to serve the upscale niche markets of the watch industry. It will benefit on the German engineering and manufacturing used to build the watches. There are many untapped potential markets within this industry that desire high-quality, chichi goods, but do not think they can afford them or do not know where to purchase them. It is the firms intention to build and trade its products to the United States and to make Austin Watches the number one exchange European watch in the Western U.S. To do this the companys long-term goals are to make a 20% market share in the U.S, build set image and brand equity through marketing, achieve a sustainable 55% profit margin, and eventually produce luxury watches in accessory to the initial, moderately-priced line. Mission Austin Watches is a watch company that produces wristwatches for sale in the United States - initially in California. The company will bu ild its image, as a quality watch first, and then will begin selling higher profit, luxury watches.Austin Watches sells quality watches and provides excellent customer redevelopment for customers seeking a reliable watch. In the future Austin Watches intends to forecast the luxury watch marketThe Company and OwnershipAustin Watches is a privately owned international corporation. Production takes place in Germany and gross revenue and marketing are focused in California, United States, for the short-term...

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