Marketing - Analyzing Buyer Behavior Essay Example | Topics and Well Written Essays - 750 words

selling - Analyzing Buyer Behavior - Essay ExampleFloor care crossroads are majorly bought by women who range amidst 36 to 50 years who are married and take care of their dwellings. Women are majorly concerned to the highest degree the cleanliness at home and aim at buying harvestings that maintain hygiene at nominal price. As women in todays world are equal bread earners, they are independent to make purchase decisions.The consumer product proposal is inviolable. As mentioned, there must be a vernal product line alter as a impudent market strategy to attract new customers and also to retain the quick customer by providing them different options. The new product line must concentrate more on the price and efficacy than the eco friendly and safety aspects of it. As the price factor is the priority of the customers, there has to be a relatively decrease in price for the product to compete with the existing products in the market. By decreasing the manufacturing cost and also reducing the cost of the product, there understructure be an increase in the volume of goods sold in the market and it exit reach the customers effectively. Higher the volume of gross sales, greater is the profit. These new products can be marketed to mass merchandises give care Walmart and K mart in their premier shelves as the inflow of people on a daily basis is very high and people believe in their prices and products. Expanding in to other retail welkins are also a good strategic move, as they can attract a different set of new customers and is a good market development. Expanding in to new sector will familiarize the product and brand in the market. The marketing strategies like online sales will be an added advantage as people now adays prefer online buying which is very comfortable. Online buying has make out one o the most common ways of purchasing a products since the last decade. Online sales impart doubled during the past two years, with 53 percent of US Web user s saying they have make interactive purchases so far in 1999. (Pastore, 1999)There can be few more consumer recommendations like anti bacterial product which prevents floor from infections, easy usage of the products by providing free liquid sprays, agreeable fragrant liquid, easy stain removal sprays etc. The proposal for commercial product is good it has aimed at diversifying its supply areas to hospital and nursing homes as the hospitality industry is untapped. The commercial proposal will definitely work because of the increase in span of supply to other commercial sectors and concentrating on the pricing strategy. Whether it is an single(a) or an establishment, they look at optimization of the product and a collapse value for money. When a product is sold at a nominal cost in the market and is also efficient, it has a better market penetration. A private label floor cleaner will be a good growth strategy as it will have good market development. The health care sector has a high concern for cleanliness and hygiene. It can be observed from any health care organization that there is a high level of abidance for cleanliness. There will be a firm keeper who will keep cleaning the floor for at least five to ten measure in a day. Their usage is also high where there is a high volume sales opportunity. Adding