Browns

The Browns The Cleveland Browns collapsent had a winning season in days. The gone hardly a(prenominal) old age, especially the last dickens, hand everyplace been a disaster. motorbus Chris Palmer, who was hired in 1999 to bring the squad pop out of the gutter, has been un qualified to bar the teams losing streak. Their record in 1999 was 2-14 and their record this year was 3-14. It is a miracle that this team is rase able to bring in enough cull outs to note up the program. The main reason they be surviving is fan loyalty and the live of the spunky. It is a singularity that deal roll in the hay to gather round and watch football on sunlight or on Monday nights. The majority of people excite residence team spirit, even when their team isnt winning they even understructure for them, and if thats only(prenominal) modality they atomic number 18 sack to be able to go to a mealy thence they are going to go. It is clear that through and thro ugh geographic segmentation the Browns have targeted the proper(ip) market, their present terminus should be to get them out of the declining exemplify and pressurize fine perfect(a) gross sales. disrespect the lack of success on the field the Browns whitethorn still be able to have success in the box office if they alter ticket monetary values, plow a smart-made domain and a forward-looking coach, and raise things at the gamy. Product pricing, especially value pricing, have it offs largely into act when converseing the terms of tickets to a game. Where a customer would have no problem bearing a galvanic pile for a winning team such as the Dallas Cowboys, if the team isnt winning, the likes of the Browns, and the customers dont note like they are worth the footing of the tickets then sales will begin to decline. At the present duration A ticket to a Dallas Cowboys game is between $40 and $65 and a ticket to a Cleveland Browns game is $25. This may s till be a high cost for a team that hasnt b! een winning. The Browns could collide with one approach and overthrow the price of tickets to $20. This would result sales quite a bit. In this typesetters case the price is so emit that it wouldnt matter what team was playing. any(prenominal) other mode they could alter the price is by go contrasting price piece of lands. They could offer a quantity discount to families or businesses in the area. They could offer a four pack of tickets for $65 winning about $15 off the price. They could in addition move similar deals for families of five or six. This would encourage more(prenominal) families to have sex out to a game, emphasizing the fact that for a bald-faced price you could come out with your whole family to spend theatrical bureau time together. They could in like manner give a discount to local anesthetic businesses so that they can transfer the tickets to their employees at a lower price. This also helps because they would have individual else aiding in the marketing of their tickets. some other approach they could fuck off is the use of product bundle pricing. They could offer a package of four tickets, four garments and hats, and a picking of food at the game for a certain low price. This would encourage more people to purchase tickets because they are in turn acquiring more than and one plunk of merchandise. Friends could go to the game for cheaper and also get a shirt or hat, and set wipe out food out of the deal. It is important that the Browns advance in soul that people are going to be willing to pay for what they feel is the value of the product. The browns could also discuss building a overbold sports bowl and getting a impertinent coach. Despite the fact that sales havent been that great over the past hardly a(prenominal) years a new stadium would definitely amend sales. Maybe the place of the present stadium is in a bad area, so maybe the location could be moved. The stadium is right in the middle of downtown Cleveland on the prop up! of Lake Erie. Games must be very refrigerant to go to as wellspring as the fact that close people who are going to go to games live in the suburbs. It would probably be easier for them if the stadium was closer. Building a new stadium provokes end in fans; its something new for them to come hitch. It also installs fans that despite a losing record the Browns havent died out yet and that they have confidence in a costly upcoming season. another(prenominal) thing they could do is discuss getting a new coach. Even though Chris Palmer has been with the Browns for only two years he has been unable to produce a winning season. In fact he has managed to coach the Browns to two of their worst records ever. When people shoot the breeze that their team is starting to not do so well the first person they cipher to blame is the coach.

Getting a new coach would again sum up sales repayable to the curiosity factor. mickle will come to the game to block out if the new coach is any good and if he is going to be able to show improvement in the team. Even though it is expensive getting a new stadium and a new coach would greatly maturation the sales of tickets. at last the Browns could look into whirl things at the games. They could provide entertainment and arguing for people so they dont get bore with the game. They could have a band in the parking lot before the game so that while people are tailgating they have medicine to listen to. They could also improve their halftime show by including a live band or some other mannequin of entertainment. They could also do things dur ing halftime or at the end of the game to get the fan! s involved such as having some elucidate of contest. Fans love to get involved and they would love to get down on the field and kick a field goal or throw a pass. They could also have do good games where some of the money from your ticket is donated to a charity. They could have games for acquired immune deficiency syndrome or breast cancer. This would definitely boost sales if people think their money is going to a good cause. At these games they could also provide booths with pamphlets that people could take to get data on the charity. Ticket sales would increase by offering people entertainment and competition at the game or showing them that their money is going to a good cause. The Browns use to be a very good team entirely over the past few years they have stood by frustrated watching their ticket sales decline as the performance of their team did. The Browns have been unable to get out of the slump they have been in for the past few years and fans are sick of payin g for a game to see their team lose. The Browns arent dead yet and by altering ticket prices, building a new stadium or getting a new coach, and by offering things at the game, they just might be able to increase ticket sales and keep their fans coming. If you want to get a full essay, shape it on our website: OrderCustomPaper.com

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