Business Proposal - Hypermarket

Sales and marting Business Plan 1.0         Sales Revenue prefigure Diagram for 2005 - 2009 2.0         Company Summary 2.1         Objective 2.2          view disputation 2.3         Mission statement 2.4         Value statement 2.5         Company spatial relation and facilities 2.6         Organisation structure 3.0         Market Analysis 3.1         Retail in Malaysia According to Eight Malaysia Plan 2001, make out has been peerless of the nigh active sub- areas in the Malaysia economy. Being the second biggest subscriber to the home(a) GDP, contributing RM31, 081 trillion in year 2000, this was contributed by some(prenominal) factors such as; higher disposal income, a much(prenominal) affluent society as well as more sophisticated tastes of the consumers have led to the growth of the sector. The sell sector contributed 14.9% to t he national income in 2000, rising from 11.1% in 1999 and virtually 1.6 million people were employed in this sector in 2000 or 17.1% of total employment in Malaysia. This figure is estimated to augment to 1.9 million or 17.3% in 2005. (Source: Eighth Malaysia Plan, 2001) It is anticipated that the retail apportion will continue to be a near-grown economic action mechanism in the activity. Retail in Malaysia is colossal ranging; from department stores, supermarkets and mini markets, specialty shops, convenience stores, provision stores, pharmacies, medical examination halls, manoeuver sale, wet market stalls to pavement shops and gasoline kiosks.

! (Source: ordinal Malaysia Plan, 1996) Such variety reflects the changing demands and expectations among consumers for better quality products and services. 3.2          sell Trend The retailing trend is very much influenced by factors such as customer behaviour, rival competition, legislative framework, technical furtherance and changes in societal status and values. (Source: Lusch, 1982) In nightspot for us the bump the changes taking place in the retail industry, focus on the states with high urbanization rate where the thousand of change is fast is emphasized in the... If you want to quiver a full essay, order it on our website: OrderCustomPaper.com

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