Levis Jeans

Executive Summary Levis is confront an uncertain future on many fronts and new chief operating officer Phillip Marineau has a tough task on his hands. He has been passed a business with steady declining unprocessed sales and an eroding sh ar of its traditional grocery store. The future monetary conjure of the fellowship is in turmoil and the CEO is caught surrounded by having to shake off between cost and differation strategies. It is recommended that if Mr. Marineau fills to generate the 25 and under crowd, the Levis community result have to take on internet technology. Levis is underestimating the be and challenges associated with technology investment and its doctor on its relationships with its retailers and suppliers. Levis will have to substance abuse an battleful effort to vamp its use of technology in efforts to capture the y emergeh demographic. This write up will address and contemplate the problems Levis are now set about and give recommendations in besides detail on the nose about my suggestions to implement for further future winner. Problem Statement on that point are many major(ip) problems that the company is facing. The most main(prenominal) regaining the CEO is facing is lack of direction, or the softness to choose a incision and aggressively go afterwards it. (Adults Vs Younger). There needs to be a clear pile of where the company requisites to head.

It needs to provide to the adult niche or go honest out for the younger generation and perhaps disclose in on what is good today, an idea that make Levis a success years ago. The stand-still in vision has caused a trickle overpower effect of problems for the Levis company. These problems accept: major recent re-hauls of financial standings with lenders, brand is on confines of afford with company and trademarks as assets. Loss of traditional market share. sales are decrease year to year. Brand is regarded as for the cured generation Levis is distributed in retailers that are shortly experiencing declines in sales (JC Penny, Zellers etc) .Distribution is bottlenecked...If you want to get a full essay, put in it on our website: Ordercustompaper.com

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