Assignment IKEA Case Study Essay

IKEA is a Swedish-owned global line of credit founded in 1943. The business generates annual revenues of 27 billion euros and employs 139,000 people in 298 stores and 26 countries. The determine and design philosophy of the founder continue to underpin the brand. These values tycoon be summed up as frugal, democratic, environmentally aware, and design oriented. IKEA has blend alike with Swedish lifestyle. The stores are virtually identical across the globe and tell on a range of globally sourced flat-packed furniture products as well as a range of related furnishings for the homethe stores offer customers a Swedish experience by incorporating restaurants and a variety of customer services intend to simplify the shopping process (e.g., childcare).What is interesting more or less IKEA is that customers have become a significant part of the value creating processcustomers play a key role in damage of logistics and in production. By playing the assembly of the flat-packed furnitu re, customers complete the final stages in the production process. In wrong of logistics, the customer moves goods from warehouse-style storage through the checkout, and then transports the goods home. The trade-off for the consumer is lower prices and flying gratificationfurniture is typically sold using just in time (JIT) inventory management, which means that once a customer has lay an order, the furniture then goes into production and is delivered to the customers home slightly 34 months later.IKEAs senior management has in the by pursued an aggressive expansion policy, but management is currently changing direction, adopting a pokey rate of expansion and investing in living stores. The companionship plans to increase sales by 10% a socio-economic class to 2020, thereby doubling annual sales revenues. Management is concerned about how expansion in the BRIC countries, particularly India and China, is pursued. There are fears about preserving the companys culture in thes e huge markets (Milne, 2013).Sourceshttp//www.ikea.com/ms/en_US/this-is-ikea/company-in setion/index.htmlMilne, R. (2013, September 1). Ikea signals slower expansion. Financial Times.What do you think? What would you do? What tasks do you foresee and how depart this impact IKEAs Swedish concept? Please recommend a marketing solution that will help IKEA achieve growth in either India or China based on your understanding of the array P and how delivering the value is evolving.Please use the case study guidelines downstairs to perform a brief analysis, lay the problem, suggest alternative solutions, and nettle recommendations for the implementation of the solution that you believe is the best fit.Case Study Guidelines1. compendium of the Current SituationThe proper context must be schematic for the case analysis. Please provide a SWOT analysis in a SWOT box.Research Identify the key environmental factors much(prenominal) as industry trends, level of competitiveness, customer p erceptions, legal considerations, and evolving technology at the outset of the analysis.Summarize the key aspects of the internal environment of the firm in terms of strengths and weaknesses and the external environment in terms of opportunities and threats to the firm in your SWOT box.2. The Target MarketIdentify your intent market Who is your target customer? In terms of demographics and lifestyle, what aspects of consumer behavior provide insights into this group of customers?3. The worryIdentification of key problem(s). It is easy to identify symptoms of problems while failing to identify the real problems. For example, declining sales may be identified as a problem, when the decline is only symptomatic of more complex problems that are harder to observe. wreak a clear distinction between what is identified as the problem and the symptoms of the problems.4. Alternative SolutionsIdentify and evaluate alternatives. Develop reasonable alternatives and evaluate them in terms of feasibility, projected costs advantages, disadvantages, and potential short-term and long-term consequences.5. Recommended demarcation of ActionSelect a course of action and provide the stamp down strategies and tactics to accomplish the chosen course. Justify your choice in terms of your analysis. As most practitioners know, charting a course of action can be a difficult job, but implementation is the true challenge. Produce a workable action plan that would have a reasonable opportunity of success in the implementation phase.Develop a minimum of v slides to present the findings of your analysis. Some additional research is expected. The IKEA website is highly informative. Use APA format and include an additional slide with your sources. Assume that your analysis will be presented to the IKEA senior management team and that your job depends on it