Chapter 12 The advance Strategy 1. Developing a Promotion Strategy The exercise of Promotion Strategy- The promotion is intended to persuade, propound or instigate a come out grocery about a crinkle or its products. Drawing up promotional intends Pre disruption computer program 1. Establish a positive propose (Image: The impression people have of your ac caller-up or companys personality. 2. Let customers know you be opening for business. 3. Bring in customers or have them get to you 4. following customers in you new company/products (make your business appealing) ongoing Plan -Maintain Image -Preselling- Influencing customers to buy before contact is actually make promotional Plan Format -Develop a compaign (a series of cogitate promotional activities with a mistakable theme.) -This includes: Brief Description Type of Media t o be used (radio, TV, billboards) Date of Release # of copies/runs Costs Selecting a Promotional Mix- The combination of different promotional elements that a company uses to shoot and influence potential customers. Examples: publicize, publicity, sale-promotion, or personal selling. 1. nates commercialise 2. Product Value 3. Promotional Channels Eg.
Looking for a movie, human face where? 4. Time Frame 5. Cost The Elements of the Promotional Mix Advertising- Paid non-personal presentat ion of ideas, goods or services ! 1. Newspapers- In the US: ¼ of all advertising a. Adv: Reaches everyone, low cost b. Dis: laconic life span 2. Magazines- derriere advertise to target grocery store (More expensive) 3. Direct Mail- (adv.) sent to the homes of target market. (dis) often thrown forth without being opened. They are as well costly. 4. Outdoor Advertising: a. Adv: Expose message to large # of people....If you fatality to get a full essay, order it on our website:
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